Opinion

Tong Yin, founder and CEO of InsightBridge Global, argues that most hotel revenue management systems are built on outdated assumptions and must evolve into adaptive, human-in-the-loop platforms that learn from operator expertise and changing market signals.... Read More

Boštjan Koželj argues that hotels risk missing the next wave of AI-driven distribution because many still lack the machine-readable infrastructure needed to compete in emerging channels.... Read More

Jamie Lane, chief economist for AirDNA, explores how AI could reshape travel demand, distribution and industry economics.... Read More

Christian Watts, founder and CEO of Magpie, argues that loyalty programs, unique inventory and bundling will offer less protection as travel discovery moves to AI platforms.... Read More

Ira Vouk, founder of AI Hospitality Alliance, argues that OpenAI’s Plaid integration offers a blueprint for AI-era direct hotel distribution and urges hospitality to move quickly to build shared infrastructure.... Read More

HotelTechReport.com co-founder Jordan Hollander argues that while AI coding tools can support hotel operations, building proprietary core systems is a distraction from revenue-driving priorities.  ... Read More

Timothy O'Neil-Dunne, principal of tech consultancy T2Impact, explains what suppliers, OTAs and intermediaries need to know about OpenAI's April privacy update.... Read More

Mario Gavira argues that travel companies face sharply different levels of exposure to agentic AI disruption, with loyalty, unique inventory and human expertise emerging as key defenses.... Read More

Shahar Goldboim, CEO and founder of Boom, argues that while vibe coding gives short-term rental operators more flexibility, the real opportunity lies in AI systems that can execute reliably without turning operators into system architects.... Read More

Prashant Shah, VP of product management at Galileo Financial Technologies, argues travel loyalty programs must use payments data beyond credit cards to identify and retain high-value customers.... Read More

As Earth Day approaches, Noam Toister, founder of Travelier, argues that digitizing ground and sea transport is key to enabling dispersal and easing overtourism.... Read More

Florian Montag, SVP of revenue at Apaleo, argues that hotels must close the AI skills gap to adopt agentic AI successfully.... Read More

Douglas Quinby, the co-founder and CEO of Arival, shares some truth about sizing the global travel experiences sector.... Read More

The company uses a proprietary matching architecture to power travel discovery instead of relying on traditional keyword search.... Read More

Ragnar Fjölnisson, the co-founder and CTO of Kaptio, explains why integrated platforms bringing together data, workflows and decision logic will win the next phase of AI development.... Read More